🎯 Market Opportunity
The UK AI CCTV market is primed for explosive growth
Growing from $360M to $1.37B by 2030 (19.15% CAGR) with 21 million installed cameras and government investment of £50M for urban CCTV upgrades
🏗️ Target Markets
- Agriculture: 15,000 sites
- Waste/Recycling: 8,000 sites
- Manufacturing: 25,000 sites
- Hospitality: 17,000 sites
💡 Competitive Advantage
- 1,200+ object detection capabilities
- GPT-based video descriptions
- ONVIF/RTSP compatibility
- Industry-leading 0.08% false positive rate
🤝 Partner Framework
Three-Tier Partner Classification
Tier 1: National Integrators
Revenue: £10M+ annually | Coverage: Multi-regional/National | Focus: Immediate high-value partnerships
Tier 2: Regional Specialists
Revenue: £2-10M annually | Coverage: Strong regional presence | Focus: Sector expertise and growth
Tier 3: Local Leaders
Revenue: Under £2M annually | Coverage: Local market dominance | Focus: Volume and niche specialization
Priority Partner Targets
IPM Group
Award-winning commercial CCTV specialist with Derbyshire operations center
CCTV Surveillance Ltd
NSI Gold accredited with large industrial focus
Securitas UK
Global leader with specialist electronic security division
🚀 Partner Onboarding
90-Day Accelerated Framework
Weeks 1-2: Foundation
Welcome kit, partner portal access, initial product training (8 hours), account manager introduction
Weeks 3-8: Certification
Technical certification (16 hours), sales methodology training, hands-on lab access, competitive positioning
Weeks 9-12: Activation
Joint customer visits, first deal registration, marketing campaign launch, 90-day performance review
Certification Impact
Partners completing certification achieve 35% higher win rates and 45% larger average deal sizes
💰 Commission Structure
Performance-Driven Incentives
| Performance Level | Quarterly Revenue | Commission Rate | Additional Bonuses |
|---|---|---|---|
| Base Level | Up to £49k | 30% | New customer bonus: £500 |
| Performance Level | £50k - £99k | 32% | Sector bonus: +5% |
| Excellence Level | £100k - £199k | 35% | Multi-year bonus: +10% |
| Elite Level | £200k+ | 37% | Quarterly contests: £1k-5k |
📊 Performance Metrics
Partner-sourced revenue target
Certification completion rate
Portal login frequency target
Minimum partner health score
Key Performance Indicators
Revenue Metrics
- Monthly recurring revenue growth
- Average deal size by partner tier
- Pipeline velocity and conversion
- Customer lifetime value
Quality Metrics
- Customer satisfaction scores
- Technical support ticket volume
- Implementation success rate
- Annual renewal rates
⏱️ Implementation Timeline
18-Month Roadmap to £200k MRR
Months 1-3: Foundation
Recruit 10 Tier 1 partners, launch training program, deploy partner portal, close first partner deals
Target: First partner-sourced revenueMonths 4-6: Expansion
Scale to 25 active partners, launch insurance pilots, implement performance management
Milestone: £25k MRRMonths 7-12: Acceleration
Reach 50 certified partners, launch advisory council, implement advanced analytics
Milestone: £75k MRRMonths 13-18: Optimization
Scale to 75+ partners, launch international expansion, implement partner marketplace
Target: £200k MRR achieved🎯 Strategic Recommendations
Lead with Differentiation
The 0.08% false positive rate provides unmatched value. Every sales conversation should quantify this operational cost advantage.
Invest in Partner Success
Dedicate 2-3 partner success managers immediately, scaling to 5-6 by month 12. Partner productivity correlates with support quality.
Focus on Specialization
Target partners with deep expertise in Agriculture, Manufacturing, Hospitality, or Waste rather than generalists.
Leverage Technology
Implement PRM system within 60 days to enable scalable partner management beyond 25 partners.
Create Community
Establish partner advisory council and user conferences. Connected partners sell 40% more.
Quick Wins
Target IPM Group, CCTV Surveillance Ltd, and Securitas UK within 30 days for immediate impact.