WoodcockAI Pitch Deck

WoodcockAI

Turning Every Camera Into an AI Safety Guardian

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Our Purpose

Making workplaces safer through intelligent vision

We believe every business deserves enterprise-grade safety monitoring without enterprise-grade costs or complexity.

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The Problem

£15bn
Annual UK losses from fires, injuries & security breaches
87%
Of incidents detected too late by conventional systems
4-6 min
Average response time with manual monitoring
  • Point sensors cover single hazards only
  • Manual monitoring is expensive and unreliable
  • New hardware rollouts take months and cost millions
  • False alarms create alert fatigue
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The Solution

Transform existing CCTV into intelligent safety systems

98%
Compatible with existing cameras
<4 sec
Alert time end-to-end
0.08%
False positive rate
  • Multi-hazard detection: smoke, fire, injuries, intrusions, behaviors
  • LLM-powered plain language alerts
  • 5-minute setup, no hardware required
  • Cloud-based with 80% less compute than competitors
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Why Now

  • AI Breakthrough: LLMs enable context-aware detection with near-zero false positives
  • Market Pressure: Insurance premiums up 40% driving demand for risk mitigation
  • Infrastructure Ready: 1bn+ IP cameras already deployed globally
  • Regulatory Push: New UK fire safety regulations require 24/7 monitoring
  • Cost Inflection: Cloud compute costs down 70% in 3 years
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Market Opportunity

£1bn
Global TAM in high-risk verticals
65k
UK target sites (agriculture, logistics, industry)
£65m
UK SAM immediate opportunity

Global AI video analytics market forecast to reach £29bn by 2030

We're targeting the intersection of safety, security, and insurance - a massive underserved niche

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Product Magic

Triple-layer AI pipeline

  • Layer 1: Background subtraction identifies changes
  • Layer 2: YOLO-based object detection and classification
  • Layer 3: LLM context verification and alert generation

Key differentiators

  • Only description-based CCTV analysis on market
  • Multi-hazard detection in single license
  • Works with 98% of existing cameras via RTSP/ONVIF
  • iOS/Android apps with push notifications
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Business Model

£80
Per camera per month
87%
Gross margin
70%
Revenue via partners
  • SaaS subscription with 1-month free trial
  • Tiered pricing by analytic pack
  • White-label installer partner program
  • Direct enterprise and affiliate channels
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Traction

£2.5k
MRR after 3 months
100%
Trial-to-paid conversion
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Live pilot sites
  • Pilots across farms, waste recycling, and hospitality
  • Multiple incidents already prevented
  • 8-site sales pipeline with insurer partnerships
  • Insurers promoting as premium-reduction tool
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Product Roadmap

  • Q3 2025: LPCB video fire certification (industry gold standard)
  • Q4 2025: Edge appliance for offline/remote sites
  • Q2 2026: AI predictive risk scoring
  • Q3 2026: Behavioral analytics suite
  • Q4 2026: International expansion (US/EU)
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Team

John Pozzi

CEO

25 years technology entrepreneur

Matthew McKenna

CTO

AI/ML expert, ex-DeepMind

2nd Developer

Senior Engineer

Computer vision specialist

Commercial Lead

VP Sales

Enterprise SaaS veteran

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The Ask

Raising £1 million seed round

10-15% equity | 12-month runway to Series A

Engineering (edge module, models, scaling) 45%
Sales & customer success 25%
Go-to-market & certifications 10%
Legal & IP protection 10%
Working capital buffer 10%
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Let's make workplaces safer together

invest@woodcock.ai
+44 07889258785

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